At I-ELLA we believe that shopping can be a catalyst for social change. Every time you shop with us, you give back. Every item that is sold at I-ELLA.com will benefit a charity or social venture.  We partner with different organizations each month to make it easy for you to donate to causes you support.

How It Works

1. Charity Partners. Each month, the I-ELLA team selects three charities or social ventures to partner with. We like our charity partners to be diverse in their causes, and we’re very proud to begin our journey with Greater NYC Affiliate of Susan G. Komen for the Cure®, Keep A Child Alive, H.E.L.P and FACE Africa

2. Celebrity Charities. Each week we feature a different celebrity for an auction of some of their designer pieces. The celebrities choose a charity or social venture to promote alongside their auction. Seventy-five percent of the proceeds from this auction will be donated to the celebrity’s selected organization.

3. Donating. Donating with us is easy because there isn’t any actual ‘donating’. What does that mean? Instead of asking you to donate a few cents or dollars during the check-out process, we set aside ten percent of every transaction fee for a charity or social venture for you. Here’s where you come in. During check-out, you will be prompted to select one of our three partner charities or the featured celebrity’s charity to gift with the ten percent of your transaction fee. If you don’t wish to select one of our charities, we will happily pick one for you. It’s that simple.

4. Recommendations. We want to hear from you! It’s impossible for us to know and support every charity and social venture out there, so if you have a worthy organization in mind, let us know. We cannot guarantee that we will partner with your charity, but we are happy to hear what our users are passionate about, and support those organizations when possible.